Kaplan University’s Technology and Design School provides the following online advertising and communication bachelor degree programs:
BS in Information Technology / Business and Communications Entrepreneur
This program can teach students about frontline marketing that creates successful companies. Students can be taught to incorporate technology in marketing and advertising in order to create unique brands. Classes include training in Typography and Design Principles, Color and Imaging, Branding and Marketing, The Art of Self-Promotion, Business Opportunities and Advertising & Marketing Strategies.
BS in Information Technology / Branding and Visual Communication
This program can provide a foundation in the visual art principles and can teach their relation to the marketing world. Students can be taught about advertising within the media, how to reach a specific audience, and what constitutes a successful brand. Classes consist of: Typography and Design Principles; Color and Imaging; Publishing Technologies; Publishing Processes and Techniques; Building Branded Campaigns; and Corporate Identity Design.
Kaplan University is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools.
In the Advertising degree, students can learn story boarding, concept development, online communication and art direction, which can help teach students how to produce the appropriate visual message to create the reaction desired. Classes in marketing research, brand marketing and consumer behavior can help provide students the business foundation required to understand the marketplace and form successful strategies.
All of the classes in these degree programs are designed to be facilitated, asynchronous, and interactive, delivered by the Internet and are student-centered.
The Art Institute Online (AI Online) is a branch of The Art Institute of Pittsburgh (AI Pittsburgh), which is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). AI Pittsburgh is authorized by the Pennsylvania Department of Education to award the Bachelor of Science and the associate science degrees.
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